The Role of Keyword Research in High-Performing PPC Campaigns
Think of keywords as the bridges between your business and your ideal customers. When someone searches “affordable PPC services for startups,” they’re not browsing—they’re actively looking to hire. Now imagine your ad showing up at that exact moment. That’s the magic of good keyword research. The best PPC companies understand that it’s not just about chasing high-volume keywords. It’s about uncovering the search terms that reflect intent, match your offer, and align with what your audience actually needs. And here’s the kicker: great keyword strategy can save you a fortune by reducing cost-per-click (CPC), increasing your Quality Score, and getting your ad in front of the right eyeballs. The Three-Letter Word That Makes or Breaks PPC: INTENT Ever searched “how to fix a leaky tap”? You weren’t ready to hire a plumber yet—you wanted a DIY fix. Now compare that to someone searching “emergency plumber near me.” See the difference? Intent matters. A lot. Top PPC companies know how to decode...