The Do’s and Don’ts of Running a Successful Digital Marketing Campaign
Imagine setting sail without a map or checking the weather. Exciting? Maybe. Successful? Unlikely. Running a digital marketing campaign without clear direction feels eerily similar. You might get somewhere, but the odds of reaching your desired destination efficiently are slim. Whether you're a seasoned marketer or a business owner dipping your toes in, knowing the fundamental do's and don'ts is your compass. The Essential DO's: Start with SMART Goals & Know Your Audience: Before you even click an ad or schedule a post, you should ask yourself: What specifically am I trying to do? The term "more sales" is ambiguous. Set Specific, Measurable, Achievable, Relevant, Time-bound objectives (e.g. "Get 50 qualified leads via LinkedIn ads by Q3"). Also important: know your audience in a profound way. Develop comprehensive buyer personas, their pain points, online behaviour and channels of choice. Assumption-based campaigns are doomed to fail. Prioritize ...